October Radio Schedule
I’ve gotten the radio show on VoiceAmerica.com setup for the month of October. Below you’ll find the guests along with the topics we’ll discuss. I hope you’ll join me each Thursday @ 2 PM ET to learn from the gurus.
October 4, 2007—Barry Feig, author of “Hot Button Marketing”
Naturally, Barry and I will chat about the “hot buttons” of marketing and how you can push them to attract more customers.
October 11, 2007—Marcia Yudkin, author of “Six Steps to Free Publicity.”
Learn various ways you can gain free publicity that will help attract more customers and increase awareness of your business.
October 18, 2007—Michael Boylan, author of “Accelerants” and “The Power to Get In.”
Learn how to prospect better along with ways to improve your organization’s sales performance and decrease cycle times.
October 25, 2007—Michael Nick, author of “Why Johnny Can’t Sell” and “ROI Selling.”
How can you better express your company’s value proposition and decrease sales resistance? Michael and I will explore a few ways to accomplish this goal and increase revenue.
If you have any questions you’d like to ask one of the guests, please e-mail radio@smbconsultinginc.com. To learn more about VoiceAmerica’s Business Channel, check out http://www.modavox.com/VoiceAmericaBusiness/ or click the link.
Coaching Program?
Of late, I’ve been kicking around the idea of offering a coaching program in one or all of the following:
- Business planning and development from A-Z for people contemplating starting their own business or those just starting out
- Search Engine Optimization (SEO)
- Low budget marketing techniques for the small business owner
The coaching program would feature:
- Weekly conference call with all members present to ask questions, share stories, and get pointers and tips on things they’re struggling with.
- Weekly lesson, assignment, and potential quiz
- One-on-one call to discuss each individual situation per request (in other words, I wouldn’t automatically call unless there was an expressed desire to talk privately)
I could use some feedback on this.
If you could spare two minutes to answer the following questions, it would help greatly:
- What problems do you struggle with most as a business owner or potential business owner?
- If you haven’t started your own business but have been thinking about it, what is holding you back most?
- If you own your own business, what is the #1 hurdle you face in growing it?
- Would you be interested in learning, or sponsoring someone to learn, Search Engine Optimization (SEO) with the focus on generating more leads for your business?
- If you were to enroll in a program such as the one outlined above, what would you be willing to pay each month for it?
Thanks in advance for your feedback. I’ll share some of the feedback once it’s all gathered.
In Search of the "Easy Button"
The group I have been partnering with has been working with a local (Louisville, KY) franchisor to help with their marketing efforts. We’ve met with the franchisor four or five times, and we seem to struggle with getting our arms around everything his franchise needs from a marketing aspect. They need a lot at this stage, but our approach has been to offer certain things while pointing him in the right direction on others. (Most franchisors have similar needs so this project isn’t vastly different from the ones we may face with others as we move forward.)
It dawned on me during a bike ride last week that our approach is flawed–he doesn’t want us to point him in the right direction for this or that; he wants us to take over solving marketing problems for him. He wants the “easy button” where he can push it and we make his life easier. Isn’t that what we all want when we seek out a solution to a problem? Don’t we want someone to magically fix it? I believe we’re going to be much better off if we take the “easy button” approach with him and his franchisees than we will by offering some of the services and providing guidance on the rest. What do you think?
